How to Command the Mobile Customer Experience

Today’s mobile market is glutted with device manufacturers, publishers and carriers who are all vying for coveted customer mindshare. It’s the end of an era for many mobile carriers who have long enjoyed the luxury of exclusively owning the mobile customer experience. Here, Knowledge Center contributor Nahid Giga offers three tips on how carriers can cooperate with mobile device manufacturers and publishers to deliver a better mobile customer experience.
– Today,
scores of companies ranging from Apple to AT amp;T to Google are
positioning themselves as mobile retailers and providing consumers with
a seemingly bottomless well of plans and features. There’s no doubt
that today’s mobile customers are enjoying the wide array of new
options now availa…

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