Google partners up with TiVo to gather DVR viewing habits

Posted by John Overridex on Nov 25th, 2009 and filed under From All Over The Web. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

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Google has joined forces with TiVo to collect information on viewing habits of DVR users. The search giant plans to add TiVo “television viewing data” to its existing Google TV Ads program. The deal will allow Google TV Ads to draw on “anonymous DVR viewing data,” which will be used to help Google’s advertising clients measure how and when their ads are viewed.

Google partners up with TiVo to gather DVR viewing habits

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