Apple Wouldn’t Risk Its Cool Over a Gimmick, Would It? [Voices]

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By Randall Stross, Professor, San Jose State University; Columnist, Digital Domain, New York Times

“SOME of the best-loved technology on the planet” is how Apple (APPL) describes its products when recruiting new employees. It’s a fair description. But the love that consumers send Apple’s way could flag if the company puts into place new advertising technology it has developed.

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Apple Wouldn’t Risk Its Cool Over a Gimmick, Would It? [Voices]

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